Wealth Management

You’re not just a number and shouldn’t be treated as such

You deserve a team with over five decades of invaluable experience and thousands of hours in additional training to earn nine professional designations. We believe that our clients deserve the best experience possible – period. To deliver the best experience, we take the time to get to know YOU and develop a comprehensive wealth plan that can help lead you toward your financial goals.

Our Investment Philosophy

Clients come first. As fiduciaries, client best interest is at the forefront of our decisions. We are not market timers. We believe investing is long term relative to your goals. Cash positions may be raised as appropriate; we will never recommend converting accounts 100% to cash.

Our Credentials

We are a team of highly distinguished individuals, each with our respective specialties and certifications to help better serve various financial concerns. We pride ourselves in serving clients with devoted guidance and customized service

What is a CFA?

Jeannie Holliday, a Chartered Financial Analyst®, is a professional with in-depth training in the core skills of investment strategy and high-level money management. To earn the title of CFA®, charter holders must demonstrate expertise in financial research, portfolio management, investment consulting, risk analysis and risk management. The CFA® Institute awards the certification, which is widely considered the apex for professional development in
investment management. **

What is a CFP?

Jodi Perez, Branden Sears, and Alex Ezra hold the Certified Financial PlannerTM distinction. A CFP® is a professional designation awarded to financial advisors who have passed rigorous coursework and an examination to prove their fluency in all aspects of financial planning. CFPs® are held to a strict standard of fiduciary duty, meaning they must put your financial best interests ahead of their own. **

A Deeper Look into Our Investment Stragegy

Discover and Understand

Your goals/objectives. Gather critical information for your circumstances.

Strategize, Analyze, Present

An appropriate investment platform: fee- based account vs commission based account, determine asset allocation and select investments.


Of allocation and investment recommendations as determined by the agreed strategy.

Observe, Review,

Allocations and investments on on-going basis ensuring they are still suitable and in-line with client’s goals and objectives.
Meetings are held with fund and investment vendors to educate on investments and changes. Client portfolios are rebalanced as needed for upcoming meetings.
Investment Policy Committee meetings are held to review investment strategies based on news, forecasts and market considerations. It may be determined to hold, buy or sell specific investments considering the clients’ best interests. Investment holdings are reviewed for large positions and adjustments made as necessary.
Client portfolio performance is updated. Stock positions held by clients are reviewed to determine if they are performing in line with our standards/expectations. Stock Reporting is updated utilizing Raymond James recommendations along with additional credible market research and our proprietary evaluation system.
Asset allocation strategies are reviewed and compared to benchmarks considering performance, current economic, market and geo-political situations. Investment changes are documented and incorporated within client portfolios as necessary.
Year-end comparisons on main market indices – Dow Jones, S&P500, Nasdaq, etc. Annual performance is reflected on prior year in addition to trend forecasting based on Raymond James and various vendor research. Tax harvesting may be conducted on applicable accounts if suitable for your individual situation.



Most Common Retirement Planning Questions

Investment Strategy Quarterly

Business Owner’s Financial Freedom Checklist