Jodi Perez and Jeannie Holliday were named to the 2024 edition of the Forbes list of Best-in-State Top Women Wealth Advisors


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Back in 2012, I walked across a stage in a gown and received my hard-earned college degree. With this degree in hand, the world became my oyster but for some it became a burden that just won’t go away. According to Sofi, “Americans owe over $1.6 trillion on their student loans” and that number keeps climbing higher and higher just like a lost graduation balloon. With the average amount of student loan debt at $35,000 per student, this number will continue to rise with the rising cost of college tuition (averaging 6%-8% each year). College graduates have been faced with the scary scenario of paying back their student loans when they could have been saving for their dream house or saving more into their retirement plans. With the lost years of annual compounding, they will be playing catch-up later in life to save enough for their retirement needs.

That’s where a CERTIFIED FINANCIAL PLANNER™ professional can make all the difference. Working with a CFP® professional will help college graduates set up strategies to help save for their dream house, pay down their student loan debt and save for their future retirement needs. Don’t let your college degree be a burden in life and not allow you to achieve your goals. Be as proud as the first day you hung your college degree on the wall.


Branden has been a key member of the Independent Financial Services (IFS) team since 2013. He is a Financial Advisor, Portfolio Technician, Certified Financial Planner, and Accredited Asset Management Specialist. Branden’s professional registrations include the Series 7, Series 66 as well as Florida Life, Health and Variable Annuity insurance licenses. As a Financial Advisor, Branden develops financial plans for clients which includes creating and modeling different possible financial scenarios, preparing client reports along with providing key recommendations for helping clients achieve their financial goals.  

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.