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Nowadays marketing on the internet is a necessity for most businesses. There are many different ways you can expose your business to your target demographic through the world wide web. The online marketing methods you choose will depend on your type of business and personal preferences. 

The following are some commonly utilized online marketing strategies and techniques. 


Consumers in this day and age expect most businesses to have a website providing information on the product or service you are selling. Even small, local businesses usually have their own websites. This means if your business does not have one, likely your competition does and is taking customers which could have been yours. 


Another method of reaching customers on the internet is through a blog for your business. The blog should likely focus on creating short informational articles that have to do with your industry, product, service, or your particular company. The blog can be standalone, or it can be a part of your business website. Blogging can help your website show up more often on search engine inquiry results. 

Search engine optimization 

Of course, it does not matter how great your website looks if nobody ever finds it on the internet. Most people find websites and information by using search engines. These are web tools which use algorithms to locate websites based on user inquiries. Search engines will scour the internet in search of keywords users have submitted. 

Your website and blog will need to integrate search engine optimization (SEO) techniques in order to show up on search engine results. SEO techniques use keywords in the proper manner in order to signal the search engine algorithms to place your website or blog at the top of search results. 

Social media 

An overwhelming majority of Americans use some type of social media, meaning for most businesses, it is a necessity to have some type of social media presence. However, it is probably not necessary to be active on every single social media platform. You should research your target demographic and determine which social media platforms are right for you to concentrate on. 

Influencer marketing 

Social media has spawned a new form of internet marketing known as influencer marketing. This tactic entails working with an influencer – somebody with a large social media following, to help promote your products or services. This may require paying the influencer for promotional efforts. 

Email marketing 

One of the original internet-based methods of marketing is email which is still a valuable strategy today for most types of businesses. You can use email marketing to promote special events, build rapport, conduct market research and more. 

Paid advertising 

Along with organic forms of internet marketing, you can also consider paying for advertising. This can be done by purchasing advertising on search engine results or paying for advertisements on social media platforms. 

Include marketing in your budget 

Most types of marketing will require spending some money or using certain resources. This will affect your business finances and can even make a difference in your personal financial situation. Therefore, it is best to carefully plan for these costs and incorporate them into your overall business planning.


Any opinions are those of Independent Financial Services and not necessarily those of Raymond James. Expressions of opinion are as of this date and are subject to change without notice.